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Business Consultants - #Marketing_Mix_Meaning_and_its_Elements. Neil Borden in the year 1953 introduced the term Marketing mix, an extension of the work done by one of his associates James Culliton in 1948. Marketing Mix -
Pharus Group - Marketing mix The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of a marketing plan. The marketing mix
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Neil H Borden (Marketing) @ Archives
Neil Borden - The Concept Of The Marketing Mix - Artigo original de 1…
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The term 'marketing mix' was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one. - ppt download
What is marketing? The Concept of the Marketing Mix by Neil H. Borden
