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![PDF] Cost‐to‐serve measurement and customer profitability analysis | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/086839d7c37d6c744a5fe9a1c57b3d2b7890e070/6-Figure2-1.png "PDF] Cost‐to‐serve measurement and customer profitability analysis | Semantic Scholar")